Customer Relationship Management – the strategic choice

Posted by on Feb 19, 2014 in Blog

I hear a lot of people at the moment talking about Customer Relationship Management (CRM) and how they need to do it – the problem though is most are not doing it and seem reluctant to start.  After over 15 years of doing marketing in a whole host of organisations each time I’ve begun working […]

On the Road to Strategic CRM: Balanced Database

Posted by on Feb 12, 2014 in Blog, Services

Now the dust has begun to settle on arts funding and organisations are grappling with having to achieve more with less and prove what they’re doing is effective, it becomes ever more urgent to get a Customer Relationship Strategy in place. As part of my CRM quest I’m working with Warwick based database marketing company […]

“…one of the most effective arts marketers I’ve ever worked with.”

Posted by on Dec 20, 2013 in Testimonials

“Helen is not only one of the most gifted, but also one of the most effective arts marketers I’ve ever worked with. She has the very rare combination of thorough strategic understanding and thorough practical execution. That means she can both lead teams and manage them, again not a very common trait. Equally comfortable leading […]

“…invaluable in gaining buy-in from a large number of organisations…”

Posted by on Dec 20, 2013 in Testimonials

“Helen worked on the GoSeeThis.com what’s on web portal project at All About Audiences. Responsibilities included engaging with our membership, content requirements and PR/promotions. Helen was a pleasure to work with and was professional, calm, good-humoured and full of ideas. These and her past experiences were all invaluable in gaining buy-in from a large number […]

“…considerable experience in the field of arts marketing…”

Posted by on Dec 20, 2013 in Testimonials

“I worked with Helen on shaping content for the All About Audiences www.goseethis.com website. I found her to be an excellent communicator and manager who hit the ground running in what was a very complicated and time-sensitive project. She was able to draw upon considerable experience in the field of arts marketing and this really […]

“…knowledge of the audience’s needs were exemplary…”

Posted by on Dec 20, 2013 in Testimonials

“I worked with Helen on the redevelopment of the Bluecoat website and more recently the City of Radicals site. On both occasions Helen was extremely professional and key to the success of the projects. Helen’s project management skills and knowledge of the audience’s needs were exemplary. Always keen to develop innovative solutions that would improve […]

Marketing MOT

Posted by on Dec 20, 2013 in Blog, Services

A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are: Data audit Help identifying and segmenting audiences Marketing strategy & planning Communications review Audience development […]

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