The Importance of having a CRM Strategy

Posted by on Nov 1, 2017 in Blog
The Importance of having a CRM Strategy

With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. CRM isn’t about selling, it’s about marketing. […]

Developing Classical Music Audiences in Lancashire

Posted by on Feb 21, 2017 in Blog
Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata – and three Lancashire venues – Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire.   This ground-breaking partnership project, […]

Cart before the horse for CRM?

Posted by on Mar 12, 2015 in Blog

Article First published at The Ticketing Institute I’m constantly surprised by how many organisations, when thinking and talking about CRM (Customer Relationship Management) and their CRM Strategy focus on the IT implementation that is the customer database technology.  True it’s important but if technology is applied to a faulty business strategy all that will happen […]

The importance of having a CRM Strategy

Posted by on Nov 7, 2014 in Blog

Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective. CRM isn’t about selling, it’s about marketing. […]

How to Choose a CRM/Ticketing System for your Organisation

Posted by on Sep 26, 2014 in Blog, Services

Think about the customer – Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy. Put another way: ‘If growth is what you’re after, you won’t learn much from […]

How to Activate Infrequent Attenders

Posted by on Jun 3, 2014 in Blog, Services

Typically, half the attenders on a database only attend once a year.  Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like. TelePrompt is a free information service to activate infrequent […]

How to set up a Test Drive programme to develop new audiences

Posted by on Apr 8, 2014 in Blog, Services

What is Test Drive? We all want to attract new audiences and we all want our current audiences to attend more often.  Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time.  It’s affordable and actually profitable.  It’s practical and proven to be successful […]

Customer Relationship Management – the strategic choice

Posted by on Feb 19, 2014 in Blog

I hear a lot of people at the moment talking about Customer Relationship Management (CRM) and how they need to do it – the problem though is most are not doing it and seem reluctant to start.  After over 15 years of doing marketing in a whole host of organisations each time I’ve begun working […]

On the Road to Strategic CRM: Balanced Database

Posted by on Feb 12, 2014 in Blog, Services

Now the dust has begun to settle on arts funding and organisations are grappling with having to achieve more with less and prove what they’re doing is effective, it becomes ever more urgent to get a Customer Relationship Strategy in place. As part of my CRM quest I’m working with Warwick based database marketing company […]

Marketing MOT

Posted by on Dec 20, 2013 in Blog, Services

A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are: Data audit Help identifying and segmenting audiences Marketing strategy & planning Communications review Audience development […]