How to create a Data Governance Policy

Posted by on Jul 8, 2019 in My Blog

Data Governance Policy Framework Key Details: [Date created] [Prepared by] [Approved by] [Review Date] Introduction This sets out that [organisation] is gathering and using certain information about individuals and lists who they are and the purpose For example: [organisation] needs to do this so that it can build better relationships and build deeper engagement which […]

How Much will a CRM/Ticketing System Cost?

Posted by on May 20, 2019 in My Blog
How Much will a CRM/Ticketing System Cost?

The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase.  Cost is often highest in the minds of many arts organisations in considering an appropriate CRM/ticketing system but it’s important to […]

How web agencies and consultants can help your hunt for a ticketing system

Posted by on Apr 23, 2019 in My Blog
How web agencies and consultants can help your hunt for a ticketing system

Click here to read the presentation: TPC 2019 How web agencies & consultants can help your hunt for a ticketing system

How to…develop a CRM Strategy

Posted by on Feb 4, 2019 in My Blog
How to…develop a CRM Strategy

This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector. How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Here I suggest some steps to make the task easier. There […]

The Importance of having a CRM Strategy

Posted by on Nov 1, 2017 in My Blog
The Importance of having a CRM Strategy

With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. CRM isn’t about selling, it’s about marketing. […]

Developing Classical Music Audiences in Lancashire

Posted by on Feb 21, 2017 in My Blog
Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata – and three Lancashire venues – Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire.   This ground-breaking partnership project, […]

Cart before the horse for CRM?

Posted by on Mar 12, 2015 in My Blog
Cart before the horse for CRM?

Article First published at The Ticketing Institute I’m constantly surprised by how many organisations, when thinking and talking about CRM (Customer Relationship Management) and their CRM Strategy focus on the IT implementation that is the customer database technology.  True it’s important but if technology is applied to a faulty business strategy all that will happen […]

The importance of having a CRM Strategy

Posted by on Nov 7, 2014 in My Blog

Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective. CRM isn’t about selling, it’s about marketing. […]

How to Choose a CRM/Ticketing System for your Organisation

Posted by on Sep 26, 2014 in My Blog, Services
How to Choose a CRM/Ticketing System for your Organisation

Think about the customer – Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy. Put another way: ‘If growth is what you’re after, you won’t learn much from […]

How to Activate Infrequent Attenders

Posted by on Jun 3, 2014 in My Blog, Services

Typically, half the attenders on a database only attend once a year.  Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like. TelePrompt is a free information service to activate infrequent […]

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