How to set up a Test Drive programme to develop new audiences

Posted by on Apr 8, 2014 in My Blog, Services

What is Test Drive? We all want to attract new audiences and we all want our current audiences to attend more often.  Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time.  It’s affordable and actually profitable.  It’s practical and proven to be successful […]

Customer Relationship Management – the strategic choice

Posted by on Feb 19, 2014 in My Blog

I hear a lot of people at the moment talking about Customer Relationship Management (CRM) and how they need to do it – the problem though is most are not doing it and seem reluctant to start.  After over 15 years of doing marketing in a whole host of organisations each time I’ve begun working […]

On the Road to Strategic CRM: Balanced Database

Posted by on Feb 12, 2014 in My Blog, Services

Now the dust has begun to settle on arts funding and organisations are grappling with having to achieve more with less and prove what they’re doing is effective, it becomes ever more urgent to get a Customer Relationship Strategy in place. As part of my CRM quest I’m working with Warwick based database marketing company […]

Marketing MOT

Posted by on Dec 20, 2013 in My Blog, Services

A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are: Data audit Help identifying and segmenting audiences Marketing strategy & planning Communications review Audience development […]

Load More