On the Road to Strategic CRM: Balanced Database

Posted by on Feb 12, 2014 in My Blog, Services

Now the dust has begun to settle on arts funding and organisations are grappling with having to achieve more with less and prove what they’re doing is effective, it becomes ever more urgent to get a Customer Relationship Strategy in place. As part of my CRM quest I’m working with Warwick based database marketing company […]

Marketing MOT

Posted by on Dec 20, 2013 in My Blog, Services

A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are: Data audit Help identifying and segmenting audiences Marketing strategy & planning Communications review Audience development […]

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