Mar 2010 – Apr 2011
Interim Marketing & Communications Director working on development of CRM strategy, audience development and tourism strategies, website re-development, team development, development of the Bluecoat loyalty scheme, communications and positioning strategies.
Jan – Apr 2011
Impact Assessment Research project to measure the impact of the Bluecoat, working with consultancy DHA Communications. Work included: devising questionnaire and undertaking collection of qualitative data through stakeholder interviews; interpretation and preparation of material for final report, The Bluecoat is….