Archives for June 2014

How to Activate Infrequent Attenders

June 3, 2014 - Comments Off on How to Activate Infrequent Attenders

Typically, half the attenders on a database only attend once a year.  Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like.

TelePrompt is a free information service to activate infrequent attenders.  Patrons are telephone periodically and given a menu of shows (and brief information about each) about which they can order more information.  The information sent is written to be more persuasive. Read more

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