Assess + Analyse + Interpret
Getting to the heart of business strategy and objectives:
- I work with clients right through from setting the strategy to practical implementation
- Analysis of current systems/practice across the whole organisation that includes creative and strategic conversations with staff teams at all levels to inform functionality requirements.
- Helping to achieve ROI on existing CRM software through review of software usage, training, supplier relationships to provide clear, actionable recommendations for investment/enhancement
- Audience/Customer Journey Review to help you understand how your audience interacts with your organisation across many touch-points from accessing the website, purchasing a ticket to attending an event and providing feedback
- Marketing & Communications audits
- Database Health Check including review of your data capture, data analysis, GDPR, data policy to inform strategy and good practice
Mentor + Develop + Implement
- Help devising and creating a bespoke audience segmentation/CRM strategy
- Making sense of how software systems can work best for you and transform the way you work through a programme of implementation and embedding at every level. Effectively solve organisation capacity issues to offer system implementation consultancy
- Marketing mentoring, training, development for individuals and teams
- Audience Development/Marketing Strategy planning grounded in research and insight
Recommend + Monitor
- A range of system procurement packages to help you procure and implement a new Ticketing/CRM system through the use of a unique Functionality Builder tool which allows organisations to measure potential system providers against their specific needs.
- Ongoing affordable support comprising regular updates and monitoring of proposals & recommendations including costs, timetable for implementation etc
Other services are provided on a project by project basis according to the needs of the client, so if you'd like discuss your next project, get in touch and I'd be happy to discuss how I can help.