Approach

Assess + Analyse + Interpret

Getting to the heart of business strategy and objectives:

  • I work with clients right through from setting the strategy to practical implementation
  • Analysis of current systems/practice across the whole organisation that includes creative and strategic conversations with staff teams at all levels to inform functionality requirements.
  • Audience/Customer Journey Review to help you understand how your audience interacts with your organisation across many touch-points from accessing the website, purchasing a ticket to attending an event and providing feedback
  • Marketing & Communications audits
  • Database Health Check including review of your data capture, data analysis, GDPR, data policy to inform strategy and good practice

 

Mentor + Develop + Implement

  • Help devising and creating a bespoke audience segmentation/CRM strategy 
  • Making sense of how software systems can work best for you and transform the way you work through a programme of implementation and embedding at every level. Effectively solve organisation capacity issues to offer system implementation consultancy 
  • Marketing mentoring, training, development  for individuals and teams
  • Audience Development/Marketing Strategy planning grounded in research and insight

 

Recommend + Monitor

  • A range of system procurement packages to help you procure and implement a new Ticketing/CRM system through the use of a unique Functionality Builder tool which allows organisations to measure potential system providers against their specific needs.
  • Ongoing affordable support comprising regular updates and monitoring of proposals & recommendations including costs, timetable for implementation etc

 

Other services are provided on a project by project basis according to the needs of the client, so if you'd like discuss your next project, get in touch and I'd be happy to discuss how I can help.