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A bot too far? Arts Marketing in the Age of Automation

October 12, 2020 - Comments Off on A bot too far? Arts Marketing in the Age of Automation

Antony Pickthall talks to CRM Consultant Helen Dunnett on all things CRM and arts marketing. There are lots of tips in there too.

If you have a question or would like to work with me please get in touch.

Developing Classical Music Audiences in Lancashire

February 21, 2017 - Comments Off on Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata - and three Lancashire venues - Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire. Read more

How to Choose a CRM/Ticketing System for your Organisation

September 26, 2014 - Comments Off on How to Choose a CRM/Ticketing System for your Organisation

Think about the customer - Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy.

How to Activate Infrequent Attenders

June 3, 2014 - Comments Off on How to Activate Infrequent Attenders

Typically, half the attenders on a database only attend once a year. Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like.

TelePrompt is a free information service to activate infrequent attenders. Patrons are telephone periodically and given a menu of shows (and brief information about each) about which they can order more information. The information sent is written to be more persuasive. Read more

How to set up a Test Drive programme to develop new audiences

April 8, 2014 - Comments Off on How to set up a Test Drive programme to develop new audiences

What is Test Drive?

We all want to attract new audiences and we all want our current audiences to attend more often. Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time. It’s affordable and actually profitable. It’s practical and proven to be successful and it’s the result of several years development and refinement.

Customer Relationship Management – the strategic choice

February 19, 2014 - Comments Off on Customer Relationship Management – the strategic choice

I hear a lot of people at the moment talking about Customer Relationship Management (CRM) and how they need to do it - the problem though is most are not doing it and seem reluctant to start. After over 15 years of doing marketing in a whole host of organisations each time I’ve begun working at a new organisation it’s been like starting at ground zero in terms of CRM. Why is that? Read more

Contact me today to start building stronger, lasting audience relationships!

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Helen Dunnett

email: HelenDunnett@hd-consulting.co.uk
linkedin: hdunnett
twitter: @HD_Consulting

Try my brand new CRM tool here:

Helen Dunnett Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.

Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years. Winner of the 2020 Midlands Enterprise Award: Most Outstanding Small Business Entrepreneur.

Successful projects include: