February 21, 2017 - Comments Off on Developing Classical Music Audiences in Lancashire
Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata - and three Lancashire venues - Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire. Read more
September 26, 2014 - Comments Off on How to Choose a CRM/Ticketing System for your Organisation
Think about the customer - Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy.
June 3, 2014 - Comments Off on How to Activate Infrequent Attenders
Typically, half the attenders on a database only attend once a year. Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like.
TelePrompt is a free information service to activate infrequent attenders. Patrons are telephone periodically and given a menu of shows (and brief information about each) about which they can order more information. The information sent is written to be more persuasive. Read more
April 8, 2014 - Comments Off on How to set up a Test Drive programme to develop new audiences
What is Test Drive?
We all want to attract new audiences and we all want our current audiences to attend more often. Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time. It’s affordable and actually profitable. It’s practical and proven to be successful and it’s the result of several years development and refinement.
February 19, 2014 - Comments Off on Customer Relationship Management – the strategic choice
I hear a lot of people at the moment talking about Customer Relationship Management (CRM) and how they need to do it - the problem though is most are not doing it and seem reluctant to start. After over 15 years of doing marketing in a whole host of organisations each time I’ve begun working at a new organisation it’s been like starting at ground zero in terms of CRM. Why is that? Read more