All Posts in CRM strategy

Shakespeare’s Globe – The Journey Towards a CRM Strategy

July 14, 2021 - Comments Off on Shakespeare’s Globe – The Journey Towards a CRM Strategy

This article has been written with the intention of providing some pointers to powering up CRM within your organisation. It is projected through the lens of hindsight; all the points are ones that we have discovered during the journey and didn’t, could not, have known in advance. You may not need to undertake this on the same scale as the Globe or with all the same elements, but it hopefully provides you with a framework that you can use to inform your own projects and to make a business case for change within your organisation. Read more

How to…develop a CRM Strategy

February 4, 2019 - Comments Off on How to…develop a CRM Strategy

This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector.

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? In this article I suggest some steps to make the task easier.

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