Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective.
CRM isn’t about selling, it’s about marketing. It helps you build and maintain long-term relationships, through discovering how your audiences want to interact with you, and actively meeting their stated and unstated wants and needs. Read more
September 26, 2014 - Comments Off on How to Choose a CRM/Ticketing System for your Organisation
Think about the customer - Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy.
A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are:
HD Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.
Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years. Winner of the 2020 Midlands Enterprise Award: Most Outstanding Small Business Entrepreneur