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A bot too far? Arts Marketing in the Age of Automation

October 12, 2020 - Comments Off on A bot too far? Arts Marketing in the Age of Automation

Antony Pickthall talks to CRM Consultant Helen Dunnett on all things CRM and arts marketing. There are lots of tips in there too.

If you have a question or would like to work with me please get in touch.

Developing Classical Music Audiences in Lancashire

February 21, 2017 - Comments Off on Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata - and three Lancashire venues - Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire. Read more

Why is having a CRM Strategy important?

November 7, 2014 - Comments Off on Why is having a CRM Strategy important?

Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective.

CRM isn’t about selling, it’s about marketing. It helps you build and maintain long-term relationships, through discovering how your audiences want to interact with you, and actively meeting their stated and unstated wants and needs. Read more

How to Choose a CRM/Ticketing System for your Organisation

September 26, 2014 - Comments Off on How to Choose a CRM/Ticketing System for your Organisation

Think about the customer - Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy.

Marketing MOT

December 20, 2013 - Comments Off on Marketing MOT

A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are:

Contact me today to start building stronger, lasting audience relationships!

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Helen Dunnett

email: HelenDunnett@hd-consulting.co.uk
linkedin: hdunnett
twitter: @HD_Consulting

Try my brand new CRM tool here:

Helen Dunnett Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.

Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years. Winner of the 2020 Midlands Enterprise Award: Most Outstanding Small Business Entrepreneur.

Successful projects include: