April 8, 2014 - Comments Off on How to set up a Test Drive programme to develop new audiences
What is Test Drive?
We all want to attract new audiences and we all want our current audiences to attend more often. Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time. It’s affordable and actually profitable. It’s practical and proven to be successful and it’s the result of several years development and refinement.