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November 1, 2017 - Comments Off on The Importance of having a CRM Strategy
With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent.
CRM isn’t about selling, it’s about marketing. It helps you build and maintain long-term relationships, through discovering how your audiences want to interact with you, and actively meeting their stated and unstated wants and needs.
HD Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.
Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years. Winner of the 2020 Midlands Enterprise Award: Most Outstanding Small Business Entrepreneur