Bletchley Park

Bletchley Park sought to identify and procure a fit-for-purpose and cost-effective CRM/Ticketing solution for the organisation as part of their planned digital development funded by the Bloomberg Philanthropies Digital Accelerator Programme. Their main goal was to engage better with current and prospective visitors, to improve efficiency, increase revenue and use insight to inform future strategy.  

Whilst improving the customer experience through a more streamlined customer journey focussed on ticketing was the main purpose there was also a need for the system to provide the ability to process donations, undertake fundraising or integrate with other fundraising solutions, manage membership and to integrate with the website and existing epos retail, bulk email solutions.  As part of this work an additional need was identified in sourcing software to help manage diary/resource/space management.

We provided consultancy advice to:

• determine what their CRM/Ticketing, fundraising and other needs were
• undertake analysis into the 'systems' and processes they used and whether they did or didn't achieve their objectives
• help determine the functionality required from the CRM/ticketing system
• shortlist up to 3 providers to go out to tender to
• demonstrate the potential of a new CRM/ticketing system and strategy
• assist with agreeing contract terms with chosen supplier