I am an experienced arts consultant with a significant track record in organisational and audience development, project management, CRM, ticketing and system procurement, marketing and communications having worked in arts, cultural and heritage organisations for over 20 years.

My career in the arts began working in Marketing and Communications for performing arts organisations including three regional orchestras. Central to that work was the significant success I achieved in audience development and segmentation resulting in the development of the very first Test Drive the Arts programme, a cutting edge Customer Relationship Management (CRM) and segmentation strategy: Audience Builder, and many other ground-breaking audience development programmes many of which have been widely disseminated and copied across the UK and Europe.

I became an independent consultant in 2009 with a focus on helping organisations to develop CRM strategies and procure CRM/ticketing systems to enable them to deliver their art to audiences in the best possible way. I am entirely independent from software system suppliers whilst having an in depth and up-to-date knowledge of all the major suppliers and their products. I am also Chief CRM Contributor at The Ticketing Insititute and winner of the 2020 Midlands Enterprise Awards as Most Outstanding Small Business Entrepreneur.

Other services include: CRM, Marketing & Audience development strategy, database health-check, customer data analysis, data management, team development. I am also a Morris, Hargreaves McIntyre' Culture Segments Tag Tool  Partner.

As owner and CEO of Helen Dunnett Consulting, I will be your main point of contact. I regularly work with the following Associate Consultants to guarantee the best possible advice and expertise, but overall management of projects are entirely my responsibility.




Kate Fitzgerald

Kate Fitzgerald, works with arts and cultural clients to provide data services, research support and insights. As an experienced Arts Insights professional, with over 18 years’ experience, Kate has a proven track record of devising and delivering data-driven projects, from evaluation frameworks to visitor research, using intelligence to make recommendations and encourage business and audience growth.

Kate is also passionate about data protection and often works to support clients with their UK-GDPR compliance. Kate is based in Manchester and works across the UK with a range of arts, cultural and heritage organisations and those working in the sector.

Sara Collar

Sara Collar is a database specialist with experience in CRM systems for fundraising, ticketing and membership across the not-for-profit, arts and cultural, and higher education sectors.  With a background in systems analysis and design, Sara is particularly skilled in helping clients get the most out of their database systems and can provide support with requirements analysis, implementation planning, supplier management, system configuration, data migration, system integrations, process design, training and acceptance testing.

Additionally, Sara has significant knowledge of eCRM and digital marketing, fundraising prospect management, financial management, payment processing and business reporting.  She is continuously motivated by a desire to help organisations achieve real business benefit from their investment in technology.




Nicky Armstrong

Nicky Armstrong is an Accredited Online Business Manager and owner of Your business VA based in Cheshire. Your business VA has supported Helen Dunnett Consulting Ltd since 2019, first providing day-to-day administration support and now including operations management and strategy support.

With an administration and managerial background spanning over 20 years and experienced in project, operations and team management, Nicky is passionate about seeing the bigger picture. She loves transforming strategy into action and ensuring things get done!