Helen has the very rare combination of thorough strategic understanding and thorough practical execution. Her ability to put policy into practice and turn words into actions set her apart in the sector. She delivers. Would I recommend her? In a heartbeat.
Andrew McIntyre, Director, Morris Hargreaves McIntyre
Helen gives trusted advice and is always transparent and even-handed clearly explaining her relationship with CRM system suppliers. There was absolutely no agenda from that perspective and she is entirely focussed on the organisations solution.
Doug Buist, Head of CRM & Brand, Shakespeare’s Globe
“extremely helpful in clarifying the client organisation’s hopes, dreams, aspirations and expectations into a workable specification and project plan”
“Helen’s provides an invaluable external viewpoint to organisations changing IT systems, which is a significant factor in the success of a project delivering major change.
Helen’s expertise in supporting organisations through numerous system implementation projects provides a useful counterpoint to a system supplier, such as PatronBase. From our perspective delivering such projects, Helen’s involvement is extremely helpful in clarifying the client organisation’s hopes, dreams, aspirations and expectations into a workable specification and project plan.
She brings certainty through clarity. By being independent of both the client organisation and the system supplier, Helen’s external viewpoint is invaluable to both.”
Rob Walters, Technical Director, PatronBase (UK) Partners Ltd
“understanding of the customer journey process plus her knowledge of CRM systems… proved invaluable”
“We worked with Helen over a period of months on the development and tender process for a new CRM system for Heritage and Culture Warwickshire. Helen’s understanding of the customer journey process plus her knowledge of CRM systems across the Cultural sector proved invaluable in terms of helping the team gain the understanding and confidence required to move forward with the commission of our CRM system.”
Emma Andrews, Arts & Culture Development Manager, Heritage Culture Warwickshire
“highly organised, effective consultant to the Lancashire Classical Music Project”
“Helen was a highly organised, effective consultant to the Lancashire Classical Music Collaboration Project. She kept many plates spinning simultaneously, whilst helping to bring together a wide range of organisations, initiatives and activities. Her knowledge of the orchestral music audience enabled her to hit the ground running and her experience working with venues meant that she was able to approach the project from multiple perspectives.”
Millicent Jones, Executive Director Audience & Development Royal Liverpool Philharmonic & Lancashire Classical Music Collaboration Chair
“…thorough, insightful and left us with solid, do-able actions…”
“The strategy work that Helen led for us was thorough, insightful and left us with solid and do-able actions that we could implement across our organisation. She has that perfect mix of a strategic mind and in-depth industry knowledge combined with extensive venue experience, meaning that everything she suggests is grounded in real life and with organisational resources in mind.”
Sarah Robertson, Head of Marketing, Colston Hall, Bristol
“…one of the most effective arts marketers I’ve ever worked with.”
“Helen is not only one of the most gifted, but also one of the most effective arts marketers I’ve ever worked with. She has the very rare combination of thorough strategic understanding and thorough practical execution. That means she can both lead teams and manage them, again not a very common trait. Equally comfortable leading the board through a strategy report and leading her staff through a box office report, it’s Helen’s ability to put policy into practice and turn words into actions that set her apart in the sector.
I’ve worked with Helen as she’s headed up the Marketing Departments of several major arts organisations over fifteen years. Two things have always struck me… First, is her relentless pursuit of innovation and improvement, pioneering groundbreaking techniques like Test Drive, TelePrompt and Audience Builder. And secondly, the way that she builds trust, loyalty and respect amongst her staff even while she is pushing her department and the organisation through tough programmes of challenge and change.
Would I recommend her? In a heartbeat. Should you work with her? Only if you are ready to step up a level.”
Andrew McIntyre, Director, Morris, Hargreaves, McIntyre
“…invaluable in gaining buy-in from a large number of organisations…”
“Helen worked on the GoSeeThis.com what’s on web portal project at All About Audiences. Responsibilities included engaging with our membership, content requirements and PR/promotions. Helen was a pleasure to work with and was professional, calm, good-humoured and full of ideas. These and her past experiences were all invaluable in gaining buy-in from a large number of organisations and in liaising with external agencies.”
Ben Le Jeune, Goseethis.com Project Manager & Head of Marketing Services, All About Audiences
“…considerable experience in the field of arts marketing…”
I worked with Helen on shaping content for the All About Audiences www.goseethis.com website. I found her to be an excellent communicator and manager who hit the ground running in what was a very complicated and time-sensitive project. She was able to draw upon considerable experience in the field of arts marketing and this really showed in the breadth of her expertise. I would be delighted to work with Helen again.”
Kate Feld, freelance writer, editor, blogger
“…knowledge of the audience’s needs were exemplary…”
“I worked with Helen on the redevelopment of the Bluecoat website and more recently the City of Radicals site. On both occasions Helen was extremely professional and key to the success of the projects. Helen’s project management skills and knowledge of the audience’s needs were exemplary. Always keen to develop innovative solutions that would improve the target audience’s online experience rather than relying on standard protocol.”
Shane Phillips, Creative Director, 3BYTE