How Much will a CRM/Ticketing System Cost?

Posted by on May 20, 2019 in My Blog
How Much will a CRM/Ticketing System Cost?

The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase.  Cost is often highest in the minds of many arts organisations in considering an appropriate CRM/ticketing system but it’s important to […]

How web agencies and consultants can help your hunt for a ticketing system

Posted by on Apr 23, 2019 in My Blog
How web agencies and consultants can help your hunt for a ticketing system

Click here to read the presentation: TPC 2019 How web agencies & consultants can help your hunt for a ticketing system

How to…develop a CRM Strategy

Posted by on Feb 4, 2019 in My Blog
How to…develop a CRM Strategy

This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector. How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Here I suggest some steps to make the task easier. There […]

The Importance of having a CRM Strategy

Posted by on Nov 1, 2017 in My Blog
The Importance of having a CRM Strategy

With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. CRM isn’t about selling, it’s about marketing. […]

Developing Classical Music Audiences in Lancashire

Posted by on Feb 21, 2017 in My Blog
Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata – and three Lancashire venues – Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire.   This ground-breaking partnership project, […]

“understanding of the customer journey process plus her knowledge of CRM systems… proved invaluable”

Posted by on Jan 19, 2016 in Testimonials

“We worked with Helen over a period of months on the development and tender process for a new CRM system for Heritage and Culture Warwickshire. Helen’s understanding of the customer journey process plus her knowledge of CRM systems across the Cultural sector proved invaluable in terms of helping the team gain the understanding and confidence […]

“highly organised, effective consultant to the Lancashire Classical Music Project”

Posted by on Jan 6, 2016 in Testimonials

“Helen was a highly organised, effective consultant to the Lancashire Classical Music Collaboration Project. She kept many plates spinning simultaneously, whilst helping to bring together a wide range of organisations, initiatives and activities.  Her knowledge of the orchestral music audience enabled her to hit the ground running and her experience working with venues meant that […]

“…thorough, insightful and left us with solid, do-able actions…”

Posted by on Apr 30, 2015 in Testimonials

“The strategy work that Helen led for us was thorough, insightful and left us with solid and do-able actions that we could implement across our organisation. She has that perfect mix of a strategic mind and in-depth industry knowledge combined with extensive venue experience, meaning that everything she suggests is grounded in real life and […]

Cart before the horse for CRM?

Posted by on Mar 12, 2015 in My Blog
Cart before the horse for CRM?

Article First published at The Ticketing Institute I’m constantly surprised by how many organisations, when thinking and talking about CRM (Customer Relationship Management) and their CRM Strategy focus on the IT implementation that is the customer database technology.  True it’s important but if technology is applied to a faulty business strategy all that will happen […]

The importance of having a CRM Strategy

Posted by on Nov 7, 2014 in My Blog

Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective. CRM isn’t about selling, it’s about marketing. […]

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