The Importance of having a CRM Strategy

Posted by on Nov 1, 2017 in Blog
The Importance of having a CRM Strategy

With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. CRM isn’t about selling, it’s about marketing. […]

Developing Classical Music Audiences in Lancashire

Posted by on Feb 21, 2017 in Blog
Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata – and three Lancashire venues – Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire.   This ground-breaking partnership project, […]

“understanding of the customer journey process plus her knowledge of CRM systems… proved invaluable”

Posted by on Jan 19, 2016 in Testimonials

“We worked with Helen over a period of months on the development and tender process for a new CRM system for Heritage and Culture Warwickshire. Helen’s understanding of the customer journey process plus her knowledge of CRM systems across the Cultural sector proved invaluable in terms of helping the team gain the understanding and confidence […]

“highly organised, effective consultant to the Lancashire Classical Music Project”

Posted by on Jan 6, 2016 in Testimonials

“Helen was a highly organised, effective consultant to the Lancashire Classical Music Collaboration Project. She kept many plates spinning simultaneously, whilst helping to bring together a wide range of organisations, initiatives and activities.  Her knowledge of the orchestral music audience enabled her to hit the ground running and her experience working with venues meant that […]

“…thorough, insightful and left us with solid, do-able actions…”

Posted by on Apr 30, 2015 in Testimonials

“The strategy work that Helen led for us was thorough, insightful and left us with solid and do-able actions that we could implement across our organisation. She has that perfect mix of a strategic mind and in-depth industry knowledge combined with extensive venue experience, meaning that everything she suggests is grounded in real life and […]

Cart before the horse for CRM?

Posted by on Mar 12, 2015 in Blog

Article First published at The Ticketing Institute I’m constantly surprised by how many organisations, when thinking and talking about CRM (Customer Relationship Management) and their CRM Strategy focus on the IT implementation that is the customer database technology.  True it’s important but if technology is applied to a faulty business strategy all that will happen […]

The importance of having a CRM Strategy

Posted by on Nov 7, 2014 in Blog

Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective. CRM isn’t about selling, it’s about marketing. […]

How to Choose a CRM/Ticketing System for your Organisation

Posted by on Sep 26, 2014 in Blog, Services

Think about the customer – Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy. Put another way: ‘If growth is what you’re after, you won’t learn much from […]

How to Activate Infrequent Attenders

Posted by on Jun 3, 2014 in Blog, Services

Typically, half the attenders on a database only attend once a year.  Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like. TelePrompt is a free information service to activate infrequent […]

How to set up a Test Drive programme to develop new audiences

Posted by on Apr 8, 2014 in Blog, Services

What is Test Drive? We all want to attract new audiences and we all want our current audiences to attend more often.  Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time.  It’s affordable and actually profitable.  It’s practical and proven to be successful […]

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