The Marketing Forum is a network for marketers, communicators and creatives to learn, connect and collaborate and the podcast, brings in her words: "insight and inspiration from top industry professionals and people we admire".

Katie picked my brains on how to approach CRM (Customer Relationship Management). During our chat, I explained that I'm more often than not approached when arts businesses and charities need a new system, but do my best to encourage clients to start by thinking about strategy first, and look at both business objectives as well as customer relationship objectives.

We talked about how to avoid the classic errors, such as silos, over or under communicating and the importance of managing stakeholders, which I think is absolutely essential for all businesses these days.

And we also talked about my experiences of setting up as a consultant, how I've shaped my career, my practices, how I've overcome challenges and some of the lessons I've learned along the way.

You can listen now here.