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Step by Step Guide to creating a Data Management Policy

July 8, 2019 - Comments Off on Step by Step Guide to creating a Data Management Policy

This sample data management policy framework gives a suggested approach as to how to address personal data management and comply with data protection regulations... Read more

How Much will a CRM / Ticketing System Cost?

May 20, 2019 - Comments Off on How Much will a CRM / Ticketing System Cost?

The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. Read more

How web agencies and consultants can help your hunt for a ticketing system

April 23, 2019 - Comments Off on How web agencies and consultants can help your hunt for a ticketing system

This article formed part of a presentation given at the 2019 Ticketing Professionals Conference in Birmingham with Kate Mroczkowski, SuperCool and Sarah Gee, Indigo.

Click here to read the presentation:

TPC 2019 How web agencies & consultants can help your hunt for a ticketing system

How to…develop a CRM Strategy

February 4, 2019 - Comments Off on How to…develop a CRM Strategy

This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector.

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? In this article I suggest some steps to make the task easier.

The Importance of having a CRM Strategy

November 1, 2017 - Comments Off on The Importance of having a CRM Strategy

With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent.

CRM isn’t about selling, it’s about marketing. It helps you build and maintain long-term relationships, through discovering how your audiences want to interact with you, and actively meeting their stated and unstated wants and needs.

Developing Classical Music Audiences in Lancashire

February 21, 2017 - Comments Off on Developing Classical Music Audiences in Lancashire

Lancashire Classical Music Collaboration (LCMC) is a partnership of three orchestras – Hallé, Royal Liverpool Philharmonic Orchestra, and Manchester Camerata - and three Lancashire venues - Preston Guild Hall, Blackburn King George’s Hall, and the Muni in Colne working together to bring world class orchestral music to the people of Lancashire. Read more

Contact me today to start building stronger, lasting audience relationships!

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Helen Dunnett

email: HelenDunnett@hd-consulting.co.uk
linkedin: hdunnett
twitter: @HD_Consulting

RT @sohrabuduman: I had lots of fun working on this proje... read more
Thanks @GoodCrmUk and for the intro Nick Kime @ace_nation... read more
And the arts is ahead of the curve with @MHMinsight Cultu... read more

HD Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.

Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years.

Successful projects include: