This article has been written with the intention of providing some pointers to powering up CRM within your organisation. It is projected through the lens of hindsight; all the points are ones that we have discovered during the journey and didn’t, could not, have known in advance. You may not need to undertake this on the same scale as the Globe or with all the same elements, but it hopefully provides you with a framework that you can use to inform your own projects and to make a business case for change within your organisation. Read more