How to Choose a CRM/Ticketing System for your Organisation

Posted by on Sep 26, 2014 in My Blog, Services
How to Choose a CRM/Ticketing System for your Organisation

Think about the customer – Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy. Put another way: ‘If growth is what you’re after, you won’t learn much from […]

How to Activate Infrequent Attenders

Posted by on Jun 3, 2014 in My Blog, Services

Typically, half the attenders on a database only attend once a year.  Research shows that they generally get the brochure and the mailings but that these don’t persuade them to book. They tend only to book for major shows or ones they already know they’ll like. TelePrompt is a free information service to activate infrequent […]

How to set up a Test Drive programme to develop new audiences

Posted by on Apr 8, 2014 in My Blog, Services

What is Test Drive? We all want to attract new audiences and we all want our current audiences to attend more often.  Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time.  It’s affordable and actually profitable.  It’s practical and proven to be successful […]

On the Road to Strategic CRM: Balanced Database

Posted by on Feb 12, 2014 in My Blog, Services

Now the dust has begun to settle on arts funding and organisations are grappling with having to achieve more with less and prove what they’re doing is effective, it becomes ever more urgent to get a Customer Relationship Strategy in place. As part of my CRM quest I’m working with Warwick based database marketing company […]

Marketing MOT

Posted by on Dec 20, 2013 in My Blog, Services

A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are: Data audit Help identifying and segmenting audiences Marketing strategy & planning Communications review Audience development […]