May 20, 2019 - Comments Off on How Much will a CRM / Ticketing System Cost?
The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. Read more
February 19, 2014 - Comments Off on Customer Relationship Management – the strategic choice
I hear a lot of people at the moment talking about Customer Relationship Management (CRM) and how they need to do it - the problem though is most are not doing it and seem reluctant to start. After over 15 years of doing marketing in a whole host of organisations each time I’ve begun working at a new organisation it’s been like starting at ground zero in terms of CRM. Why is that? Read more