All Posts in CRM system

Customer Relationship Management: the strategic choice

June 25, 2025 - Comments Off on Customer Relationship Management: the strategic choice

I hear a lot of people in theatres at the moment talking about Customer Relationship Management (CRM) and how they need to do it – the problem though is most are not really doing it and seem reluctant to start. The question is why?

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How Much will a CRM / Ticketing System Cost?

May 20, 2019 - Comments Off on How Much will a CRM / Ticketing System Cost?

The answer isn’t straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. Read more

How to…develop a CRM Strategy

February 4, 2019 - Comments Off on How to…develop a CRM Strategy

This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector.

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? In this article I suggest some steps to make the task easier.

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