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This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector.
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? In this article I suggest some steps to make the task easier.
HD Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.
Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years. Winner of the 2020 Midlands Enterprise Award: Most Outstanding Small Business Entrepreneur