The answer isn't straightforward. It all depends on fitness-for-purpose, on volume and value of sales, and just what you will have to pay for, and whether you can manage a capital or revenue purchase. Cost is often highest in the minds of many arts organisations in considering an appropriate CRM/ticketing system but it's important to remember that there are no inexpensive systems which are likely to offer the necessary functionality required.

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Organisations of all sizes face a common challenge: managing customer relationships efficiently. Whether you’re a small business, a non-profit organisation, or a large enterprise, choosing the right CRM solution for your ticketing needs is crucial.

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I hear a lot of people in theatres at the moment talking about Customer Relationship Management (CRM) and how they need to do it – the problem though is most are not really doing it and seem reluctant to start. The question is why?

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