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How to…develop a CRM Strategy

February 4, 2019 - Comments Off on How to…develop a CRM Strategy

This article, first published in Arts Professional (3/1/19), was commissioned and contributed by AMA CultureHive as part of a series sharing resources and learning from the online library for the sector.

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? In this article I suggest some steps to make the task easier.

The Importance of having a CRM Strategy

November 1, 2017 - Comments Off on The Importance of having a CRM Strategy

With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less. We all have to work harder to prove that what we are doing is effective so having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent.

CRM isn’t about selling, it’s about marketing. It helps you build and maintain long-term relationships, through discovering how your audiences want to interact with you, and actively meeting their stated and unstated wants and needs.

Cart before the horse for CRM?

March 12, 2015 - Comments Off on Cart before the horse for CRM?

Article First published at The Ticketing Institute

I’m constantly surprised by how many organisations, when thinking and talking about CRM (Customer Relationship Management) and their CRM Strategy focus on the IT implementation that is the customer database technology. True it’s important but if technology is applied to a faulty business strategy all that will happen is the organisation becomes more efficient at doing the wrong things! The main goal is to have a 360° view of your customer because CRM is a strategy not a process, tactic or just a marketing function.

Why is having a CRM Strategy important?

November 7, 2014 - Comments Off on Why is having a CRM Strategy important?

Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective.

How to Choose a CRM/Ticketing System for your Organisation

September 26, 2014 - Comments Off on How to Choose a CRM/Ticketing System for your Organisation

Think about the customer - Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy.

How to set up a Test Drive programme to develop new audiences

April 8, 2014 - Comments Off on How to set up a Test Drive programme to develop new audiences

What is Test Drive?

We all want to attract new audiences and we all want our current audiences to attend more often. Test Drive is one scheme that does just that. It introduces people to something in the arts for the first time. It’s affordable and actually profitable. It’s practical and proven to be successful and it’s the result of several years development and refinement.

Contact me today to start building stronger, lasting audience relationships!

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Helen Dunnett

email: HelenDunnett@hd-consulting.co.uk

Try my new CRM requirements tool here:

Helen Dunnett Consulting works with arts, culture and heritage clients in the UK to provide help with strategic, audience and organisational development.

Helen Dunnett is an experienced CRM, marketing and ticketing professional who has worked with a wide range of arts, culture and heritage organisations for over 20 years. Winner of the 2020 Midlands Enterprise Award: Most Outstanding Small Business Entrepreneur.

Successful projects include: