Handel Hendrix House 

We worked, in association with digital agency One Further, with Handel Hendrix House to address the need to improve communications and customer engagement to increase repeat visits, build engagement/ loyalty and create more valuable customers.

The project was divided into three distinct phases :

Phase 1

Review of the website, www.handelhendrix.org, making recommendations to optimize conversion for ticket sales and donations and to create a more enriching experience for customers, encouraging repeat visits to the site.

Review of all digital and social media channels, how they perform and how the customer experiences them as an ecosystem, making recommendations for improvements to build loyalty and engagement and where to invest resources.

Phase 2

Review of existing e-communications, with recommendations for improvements to increase engagement and conversion.

Analysis of existing customer data, including MHM Culture Segments report, to create a fuller understanding of the existing customer base, helping to identify opportunities for growth and development.

Phase 3

Review of options for a CRM system, fully integrated with the ticketing system, to support a step change in our customer communications and understanding of the customer.

Provision of a user requirements document for a CRM solution with a recommendation for an appropriate off-the-shelf product.