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Yorkshire Sculpture Park

April 2021 - current

Yorkshire Sculpture Park sought to identify a fit-for-purpose and cost effective CRM & Ticketing solution, ready to replace its current system(s) whilst also seeking to gain greater understanding of and insight into its various audiences, to achieve greater audience engagement and income in particular through improved membership and fundraising functionality and potential integration with other systems and functions such as hospitality and retail.

I provided consultancy advice to:
- determine what their CRM/Ticketing needs
- undertake analysis into the 'systems' and processes they used and how they did or didn't achieve their objectives
- help determine the functionality required from the CRM system
- shortlist up to 3 providers to go out to tender to
- demonstrate the potential of a new CRM system and strategy
- assist with agreeing contract terms with chosen supplier
- undertake top-level project management of the implementation and go-live